Fine lines at the outer corners of the eyes—often called crow’s feet—are common. They may first appear when smiling or squinting and become more visible over time. Although no ointment can prevent ageing or permanently erase wrinkles, certain skin-care products may help keep the area hydrated, soften the appearance of fine lines and reduce some of the damage that contributes to their development.
The skin around the eyes is thinner and more delicate than skin on many other parts of the face. It can become irritated easily, so products should be chosen and applied with care. Consistent sun protection is also important: among topical measures, it has some of the strongest evidence for helping to limit premature skin ageing.
## Why wrinkles form around the eyes
The corners of the eyes move whenever a person smiles, squints or makes other facial expressions. Repeated movement can gradually create lines. With age, the skin also produces less collagen and elastin, proteins that help it remain firm and flexible. Changes in the skin’s ability to retain moisture can make fine lines look more noticeable.
Sun exposure contributes to these changes by damaging skin structures over time. Smoking can also accelerate visible skin ageing. Other factors, including genetics and natural facial movement, influence when and how wrinkles appear. Dryness does not necessarily cause a permanent wrinkle, but it can temporarily make fine lines more apparent.
It is useful to distinguish between lines that appear mainly during facial expressions and lines that remain visible when the face is relaxed. A topical product may soften the appearance of either type, but results are usually modest and gradual. It cannot reliably remove deeper lines or change the underlying movement of facial muscles.
## Which ointments and creams may help?
“Ointment” is sometimes used to describe any product applied to the skin, but many products for the eye area are creams, lotions or gels. A thick ointment can reduce water loss and protect dry skin, while a lighter cream may be more comfortable for daytime use. The most suitable option depends on skin type and personal preference.
### Moisturizers with humectants and barrier-supporting ingredients
A simple moisturizer is often a good starting point. Ingredients such as glycerin and hyaluronic acid attract or hold water in the outer layers of the skin, temporarily making it look plumper. Ceramides help support the skin barrier, while emollients such as squalane can soften rough or dry skin. Petrolatum, used in a very small amount, can help reduce moisture loss, though some people find it too heavy around the eyes.
Moisturizers do not rebuild lost collagen or erase established wrinkles. Their benefit is mainly to reduce dryness and improve the look and feel of the skin. Choose a product labelled as suitable for the eye area, especially if the skin is sensitive. Fragrance-free products are often less likely to irritate, although no product is guaranteed to suit everyone.
### Retinol and other retinoids
Retinoids are vitamin A–related ingredients. Prescription retinoids and some over-the-counter products can improve aspects of photoaged skin, including fine lines, uneven texture and pigmentation. The evidence is stronger for retinoids used on facial skin generally than for every product marketed specifically for the eye area. The effect is gradual and usually requires consistent use over several months.
Retinoids can cause dryness, redness, peeling, burning or stinging. The skin near the eyes is particularly prone to irritation, and a product that is appropriate for the cheeks may be too strong for the eyelids or corners of the eyes. If you want to try a retinol product, choose one intended for the eye area and follow its label. Begin with a small amount on an infrequent schedule, such as a couple of evenings a week, and increase only if the skin tolerates it. Keep it away from the eyelids, lash line and the eye itself. Do not apply it to broken or inflamed skin.
Prescription tretinoin should not be used around the eyes unless a clinician specifically advises it. If irritation develops, stop using the product until the skin settles; seek medical advice if symptoms are severe or persistent. Topical retinoids should generally be avoided during pregnancy. Anyone pregnant, trying to conceive or breastfeeding should ask a healthcare professional before using a retinoid.
### Peptides and antioxidant ingredients
Some eye creams contain peptides, which are short chains of amino acids, or antioxidants such as vitamin C. These ingredients may support the appearance of smoother, brighter skin, but the evidence varies by ingredient and formulation. Results should not be expected to match the effects of a proven prescription treatment, and marketing claims can be stronger than the available evidence.
Vitamin C products may irritate sensitive skin, especially at higher concentrations or in acidic formulas. If using one, choose a product designed for facial or eye-area use and introduce it gradually. Avoid layering several potentially irritating products at once.
### Exfoliating acids
Products containing alpha-hydroxy acids, such as glycolic or lactic acid, can improve surface texture in some people. However, they may irritate the thin skin around the eyes and cause redness or stinging. They are not necessary for most people seeking to delay crow’s feet. Avoid applying strong exfoliating acids close to the eyes unless a qualified clinician has recommended a specific product and method.
## Sunscreen is a key preventive measure
Daily sun protection can help reduce the ultraviolet damage that contributes to premature wrinkles. Use a broad-spectrum sunscreen with SPF 30 or higher on exposed skin, including the area around the eyes if the product is safe for that use and does not cause irritation. Apply it according to the label and reapply as directed, especially after swimming, sweating or prolonged outdoor activity.
Mineral sunscreens containing zinc oxide or titanium dioxide may be more comfortable for some people with sensitive skin, although formulas vary. If sunscreen stings or runs into the eyes, try a product specifically labelled for the face or eye area, apply it carefully around—not inside—the eyes, and consider physical protection.
Sunglasses that block ultraviolet rays help limit exposure and reduce squinting. A broad-brimmed hat provides additional shade. These measures can be more dependable than relying on an eye cream alone.
## How to apply products safely
Use clean hands and apply only a small amount. Gently spread the product over the orbital bone—the firm area around the eye—rather than rubbing it directly onto the eyelids or close to the lashes, unless its directions specifically say otherwise. Rubbing and pulling can irritate delicate skin. Allow products to absorb before applying other layers, and avoid getting them in the eyes.
Introduce one new product at a time. This makes it easier to identify the cause if a reaction occurs. A small-area test can help reveal irritation, though it cannot guarantee that a product will be safe when used near the eyes. Stop using any product that causes persistent burning, swelling, itching, a rash or eye discomfort. Rinse the area with clean water if the product gets into the eye; seek medical advice if symptoms continue.
Do not apply skin-lightening products, strong acids or prescription medicines near the eyes without appropriate guidance. Avoid using topical steroid creams for wrinkles unless prescribed for a specific condition. Steroids can cause harm when used incorrectly or for too long, particularly on thin skin.
## Habits that support healthier-looking skin
Skin care works best as part of a consistent routine. Gentle cleansing helps remove sunscreen and makeup without stripping the skin. A moisturizer can reduce dryness, and daytime sunscreen helps limit further sun damage. Avoid rubbing the eyes when removing makeup; use a gentle remover and soft motions.
Not smoking is beneficial for overall health and may help reduce premature skin ageing. Adequate sleep and a balanced diet support general health, though no food or supplement has been shown to eliminate crow’s feet. Staying hydrated is important for wellbeing, but drinking extra water alone will not remove established wrinkles.
Avoid overcomplicating the routine. Combining several retinoids, exfoliating acids and fragranced products can increase irritation without improving results. For sensitive skin, a basic fragrance-free moisturizer and sunscreen may be a more suitable foundation than multiple active ingredients.
## When to seek professional advice
A dermatologist or other qualified healthcare professional can assess persistent irritation, sudden changes in the skin or concerns about a product. They can also help distinguish ordinary wrinkles from conditions such as eczema, contact dermatitis or an infection, which may need different treatment.
For deeper lines, topical products may have limited effects. A clinician can discuss other options, such as prescription skin treatments or cosmetic procedures, and explain their potential benefits, risks and costs. Treatments around the eyes require particular care because of the area’s delicate anatomy.
## What to expect
The most realistic goal of an eye-area ointment or cream is to keep the skin comfortable and hydrated and, in some cases, make fine lines less noticeable. Retinoids may gradually improve the appearance of mild photoageing, but they can also irritate, especially near the eyes. No topical product can stop natural ageing or guarantee that wrinkles will not form.
A practical approach is to use a gentle moisturizer, protect the skin from sunlight every day and introduce any active ingredient cautiously. Choosing well-tolerated products and using them consistently is more useful than relying on a costly cream with dramatic promises.
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